Exhibit 3: Guidelines for Photos
MLS Rule Section 1
:
Photos are mandatory for every property type and must be entered during
the same time frames described in Section 1 “Listing
Section 1 “Listing Procedures”. The primary photo must be an
exterior elevation view of the property and flagged as the primary photo within the NCR MLS.
One of the first ten (10) photos
shall be the best possible
front
elevation of the property as
seen from the road. (BOM
02/07/19)
With multifamily properties, this should show a photo of the
exterior of the actual unit for sale. A land listing may be an aerial view. Where the MLS number
has more than one property listed (see Section 1.8 Listing Multiple Unit Properties), t
he first photo
must be one of the actual properties shown. The requirements of this paragraph shall not apply
where a seller expressly directs that photographs of their property not appear in MLS compilations,
provided the MLS Participant shall furnish a c
opy of the seller’s request to the Service.
No photo or virtual tour entered into or linked to or from the service shall display:
- any for sale or for lease sign;
- no text except the specific allowances noted below
- any information that identifies the subscriber or the company;
- any business card images or the like;
The photo may display only physical characteristics of the subject property and its immediate
vicinity; it may not include any link to any location on the web. Specific marking on photo
s
submitted may include text and symbols for clarification. Photos using picture in a picture are
allowed. The MLS Staff is authorized to remove any photo or virtual tour from the MLS that is
not in compliance with these rules.
EXISTING STRUCTURES
:
Submit
an exterior elevation photo (See Section 1
above
)
UNDER CONSTRUCTION:
1)
If the exterior is incomplete,
Submit a rendering, a community logo or a picture of the entrance
to the subdivision.
2)
Put the year the house will be
finished
in the Year Built field
Once the property is locked by the builder and the exterior is complete, you will need to
:
1)
Upload
An exterior elevation photo (See Section 1). (More is better)
2)
Modify data fields as appropriate (measure the house, verify room dimensions, etc.)
REMOVAL OF PHOTOS FROM THE MLS
:
Photos (and attached documents) are necessary for the purpose of valuations, analysis and
appraisals which is one of the NAR key definitions of the purpose and intent of the MLS and may
not be removed.
Removing photos from a listing (or requesting Association Staff to) as a method
to prevent other agents from copying them, or for any purpose other than to update, replace or
remove no longer applicable content, is prohibited. Copying photos and document
s without listing
agent approval is a violation of copyright law and NCRMLS Rules & Regulations and should be
reported to the MLS immediately.
(BOM
11
/
14
/
19
)
VIRTUAL STAGING:
Virtually
staged photos must be identified in the Marketing/Public Remarks and by either text on the photo or in its description
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