Exhibit 3: Guidelines for Photos

Exhibit 3: Guidelines for Photos

MLS Rule Section 1: Photos are mandatory for every property type and must be entered during the same time frames described in Section 1 “Listing Section 1 “Listing Procedures”. The primary photo must be an exterior elevation view of the property and flagged as the primary photo within the NCR MLS. One of the first ten (10) photos shall be the best possible front elevation of the property as seen from the road. (BOM 02/07/19)

With multifamily properties, this should show a photo of the exterior of the actual unit for sale. A land listing may be an aerial view. Where the MLS number has more than one property listed (see Section 1.8 Listing Multiple Unit Properties), the first photo must be one of the actual properties shown. The requirements of this paragraph shall not apply where a seller expressly directs that photographs of their property not appear in MLS compilations, provided the MLS Participant shall furnish a copy of the seller’s request to the Service.

No photo or virtual tour entered into or linked to or from the service shall display:
  1. any for sale or for lease sign;
  2. no text except the specific allowances noted below
  3. any information that identifies the subscriber or the company;
  4. any business card images or the like;
The photo may display only physical characteristics of the subject property and its immediate vicinity; it may not include any link to any location on the web. Specific marking on photos submitted may include text and symbols for clarification. Photos using picture in a picture are allowed. The MLS Staff is authorized to remove any photo or virtual tour from the MLS that is not in compliance with these rules.

EXISTING STRUCTURES: Submit an exterior elevation photo (See Section 1 above)

UNDER CONSTRUCTION:
1) If the exterior is incomplete, Submit a rendering, a community logo or a picture of the entrance to the subdivision. 
2) Put the year the house will be finished in the Year Built field

Once the property is locked by the builder and the exterior is complete, you will need to:
1) Upload An exterior elevation photo (See Section 1). (More is better)
2) Modify data fields as appropriate (measure the house, verify room dimensions, etc.)

REMOVAL OF PHOTOS FROM THE MLS:
Photos (and attached documents) are necessary for the purpose of valuations, analysis and appraisals which is one of the NAR key definitions of the purpose and intent of the MLS and may not be removed. Removing photos from a listing (or requesting Association Staff to) as a method to prevent other agents from copying them, or for any purpose other than to update, replace or remove no longer applicable content, is prohibited. Copying photos and documents without listing agent approval is a violation of copyright law and NCRMLS Rules & Regulations and should be reported to the MLS immediately.(BOM 11/14/19)

VIRTUAL STAGING:
Virtually staged photos must be identified in the Marketing/Public Remarks and by either text on the photo or in its description

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