Section 1.1.2 Coming Soon Delayed Marketing Date:

Section 1.1.2 Coming Soon Delayed Marketing Date:

After completing Exhibit 8, a listing where a delayed marketing date is utilized or where the seller has not authorized display until a later date, must nevertheless be entered within 72 hours (excepting weekends, holidays and postal holidays) from receipt of seller’s written authorization using the status “Coming Soon -No Showings”.   Enter the delayed marketing date from the listing agreement into the Service’s “Delayed Marketing Date” field.
  1. Coming soon - No Showings Status: The Coming Soon - No Showings status is a temporary, off-market status. A listing can only be in the Coming Soon-No Showing status for a maximum of 30 days.
  2. Nightly Processing:  Each evening, the System will review all Coming Soon -No Showings listings and automatically convert them to Active status if the Delayed Marketing Date has been reached or if the listing has been in the status for 30 days.
  3. Early Active:  The listing firm may change the listing’s status to Active at any time;however, once the Coming Soon -No Showings status is changed to Active the listing cannot go back to the Coming Soon -No Showings status.
  4. Only New Listings, No Status Changes:  Only new listings can use the Coming Soon -No Showings status; listings in any other status may not be changed to Coming Soon -No Showings.
  5. DOM:  Days on Market is not calculated on Coming Soon -No Showings listings. The DOM calculation starts when a listing becomes Active.
  6. Display in MLS System Only:   Listings in the Coming Soon -No Showings status are displayed in the MLS system only and, are not eligible for display to the general public via MLS advertising data feeds, including national real estate listings websites and firm public advertising (IDX). The Coming Soon -No Showings listings will not be included in prospecting matches.
  7. RETS Feeds:   Coming Soon-No Showing listings are only available in the MLS (unless the seller opts-out in accordance with Section 15.6 of these Rules) and Firm Internal Use RETS feeds. In accordance with bullet 6 above, Coming Soon-No Showing listings are NOT included in MLS advertising data feeds for display on the Internet or on firm, public, or syndication websites.
  8. Signs:   NCRMLS does not require a coming soon sign rider but posting a “for sale” sign without a “coming soon” sign rider could be construed as misrepresenting the availability of access to show or inspect a listed property. Listing subscribers should consider using a “coming soon” sign rider on a sign, or no sign at all.
  9. Advertising:   Listings with a Coming Soon -No Showings status may only be promoted or advertised as a “coming soon”property. Advertising of a listing as a for-sale property will immediately disqualify the listing from the Coming Soon -No Showings status*.  If advertised as anything other than “coming soon”
    1. The status must immediately be changed to “active”
    2. The subscriber is cited for a violation of the NCRMLS Rules and Regulations
      1. First Violation: $1,000 fine
      2. Second Violation: $2,000 fine
      3. Third and subsequent violations within a 12-month period: $5,000 plus a 30-day suspension of the Subscriber’s MLS account.
*This is due to the settlement between the National Association of REALTORS(NAR) and the U.S. Department of Justice regarding NAR’s Virtual Office Website (VOW) policy. MLSs must provide ALL statuses of listings for display on VOW sites unless the seller opts out of Internet publication of the listing. Therefore, the seller must consent to opt out of having his or her property listing displayed on any Internet sites while it is in Coming Soon-No Show status. If a seller opts out of having his or her listing displayed on VOWs, the listing cannot be displayed on IDX sites, third-party aggregators’ sites or elsewhere on the Internet, including social media.
  1. Photos: NCRMLS does require an image or photo of any listing in Coming Soon -No Showings status as described below in Photos are Mandatory for Every Property Type.
  2. Offers Can Be Accepted:  A seller can accept an offer from a prospective buyer even if the property is not available for showing. In the event an offer is accepted on a listing in the Coming Soon -No Showings status, the listing firm must change the listing status within72 hours (excepting weekends, holidays and postal holidays).
  3. No Showings, Open Houses, or Broker Caravans*:  Listings in the Coming Soon -No Showingsstatus are not eligible for showings, open houses, or broker caravans.Any showing of a listing in the Coming Soon-No Showing status, whether that showing is made to the general public or other participants and subscribers, will immediately disqualify theproperty from the Coming Soon -No Showingsstatus, and the listing subscriber will be cited for a violation of these Rules. A violation of this rule is assessed a $1000 fine for the first violation, a $2000 fine for the second violation, and a $5000 fine plus a 30-day suspension of the subscriber’s MLS account for any subsequent violations within a 12-month period. Future showings and open houses may be scheduled in advance for a time after the Start Date. The listing subscriber must change the status ofa Coming Soon -No Showings listing to Active, if any showing will occur before the Start Date.
*NAR General Counsel Katie Johnson says if a coming soon status listing appears in the MLS compilation but is only available for showing through the listing firm, that action can result in participants circumventing the duty to cooperate. This harms other participants’ exclusive representation relationships with their buyer clients and diminishes the value of the MLS. REALTORS®should always ensure their marketing and representations present a true picture.


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